At Ingka Centres’ Hej Workshop, VisFlow Syni brings customer journeys, distribution and revenue into an interactive view. The team can follow new questions and explore the real-time insights behind the flow.
“VisFlow Syni opened up a whole new way to explore customer journeys, distribution and revenue through interactive, real-time insights. We also see VDOE’s potential to centrally author, govern and orchestrate flows, actions and business logic—to unify the customer experience and improve efficiency.”
Connect the journey to the context around it. Explore customer activity, distribution, revenue and the relationships that help explain an operational view.
The team explores information from different perspectives, follows what catches its attention and looks more closely as new questions emerge. The visualisations become a starting point for conversations about what the data reveals.
Exploring customer journeys alongside distribution and revenue brings more context to those conversations. Syni helps the team see the information together and understand how the different flows relate.
Building on its experience with Syni, the team sees future potential in VDOE: centrally authoring, governing and orchestrating flows, actions and business logic to connect understanding with coordinated action.
